The Synergistic Six Sales Acceleration Framework has helped many sales professionals address CIO, CTO, CSO demands on sales teams to raise the bar when selling complex solutions. Professional sales teams have driven millions in sales using this framework.
The Synergistic Six Sales Framework is used for:
- Adding net new logos.
- Land & Expand sales.
- Create a superior and differentiated C-level experience.
- Break the cycle of selling functions and features.
Organizations strive to create synergistic connections between Sales and C-level executives; however, they lack the secret sauce to:
- Connect the dots between their solution and their customer’s pain points quickly.
- Reduce selling with assumptions.
- Enhance sales strategy.
- Unify a go-to-market strategy with their customers.
- Collaborate with C-level executives with meaningful insight that demonstrates sales teams understand their customer’s business.
- Demonstrate appropriate research to obtain just-in-time meaningful data to help the C-level executives fill a strategic gap with Software or Consulting Services.
Complexity and the speed of technology have changed the way Software, Consulting, and Professional Services Sales Teams approach a complex sale. It has become increasingly difficult for professional sales teams to differentiate their value proposition to prospective clients.
Teams are often made up of a combination of technical, sales, and partner resources, each with its own approach and agenda. Clients are short on time and resources; they frequently engage with a solution provider late in the buying cycle. Most of the time, they have already come up with assumptions about what it is they think they need in order to achieve their desired business outcome. The market is filled with competition, competing messages, products, and industry players.
The resulting paradigm is one in which client leadership is bombarded with requests for appointments from multiple people from the same company and where meetings are filled with product pitches/feature-function demos, all based upon assumptions about their business. In this chaotic state, clients then frequently resort to releasing an RFI or an RFP in an effort to cut through the noise and find a solution – all while keeping vendors at arm’s length.
Wouldn’t it be ideal to engage in close alignment with your sales teams, with your partners, and with your clients in order to focus on a collaborative problem-solving Gap Analysis to drive meaningful business outcomes?
Synergistic Six has a unique approach to enable sales teams to differentiate their offering, strengthen the human connection with their clients, and Sell with Insight.
The Synergistic Six Framework to Successful Selling SM delivers high impact and high value to account teams and clients. Account teams will use proven best practices to determine a path of transformation, coupled with a solution to fill a strategic gap specific to business challenges. A client may not be comfortable, aware, or understand the sales process or methodology being used; thus, sales teams may be misaligned with customer expectations. When using The Synergistic Six Framework to Successful SellingSM, sales teams will create a bridge that both they and their customers develop together. Once the bridge is created, both will be aligned, and both will understand what’s next in the sales process. Account teams will use proprietary techniques and templates to scan for gaps. They and their client will then create a platform to discuss the impact of the gaps on the business. As a result of these efforts, their clients will gain insight into how a solution can solve the root cause of the gap, creating a true VIP experience.
Using our proprietary frameworks, account teams can often demonstrate how a complex solution can fill a gap. The Synergistic Six Framework to Successful SellingSM delivers value fast and does not impose upon a client’s resources to do so.
As clients transform the way they do business, it is necessary that account teams also transform the way they deliver complex end-to-end solutions. This unique framework, coupled with proprietary templates, will help sales teams transform the way they interact with their clients.
When utilizing this framework, account teams work on two very important principles:
- Principle Number 1: Solve the root cause of the business challenge.
- Principle Number 2: When selling functions and features, revert back to Principle Number 1.
Ultimately, account teams will deliver their Value Prop quickly while working to increase and enhance client satisfaction in order to develop long-lasting partnerships!